The 12 Key Issues for Today’s Business Leaders Are?

Editor’s note: Remember while reading this, it was only 3 years ago that everyone STILL thought Social Media was a fad. Twitter sent its first public tweet in July 2006 while technically, the first tweet was sent in March 2006 during testing.

Workplace Trends Report: 12 Key Issues and Solutions for Business Leaders

Sodexo’s Report identifies leading marketplace indicators focusing key people- and community-centric workplace practices that create competitive advantage for organizations and value for employees

GAITHERSBURG, Md., Jan. 28, 2013 /PRNewswire/ — Sodexo released its annual Workplace Trends Report today, noting among dozens of findings key trends such as 86% of Millennials entering the workforce now say they would consider leaving an employer whose values fell short of their expectations, clearly indicating that the emerging workforce is motivated by positive, people- and community-centric workplace practices and initiatives.

In fact, the report shows all 4 generations in the workforce see corporate social responsibility as a potential motivating factor at work.

12 Leading Trends Identified

The 2013 Workplace Trends Report from Sodexo USA, global leader in services that improve Quality of Life, offers fresh insight into drivers affecting the people, workplace environment and community impact issues faced daily by leaders and discussed and debated in Board Rooms across the U.S. and around the world.
Among its 12 leading trends, the Report takes a deep dive into issues ranging from recruiting and mentoring talent to the corrosive effects of workplace bullying, and from the distinct benefits of sustainable working environments to integrated people and facilities solutions that deliver increased individual and organizational performance.

“It’s a volatile world; economic factors, social issues, even naturally occurring events such as severe weather, place pressure on organizations to consistently deliver innovative, integrated solutions to complex problems,” said Michael Norris, COO, Sodexo North America and market president, Corporate.

“It’s not a matter of if, it’s when—the time when an organization is presented with the opportunity to do the right thing for their employees, their communities and the environment.”

The 2013 Report* identifies 12 significant Workplace Trends:

  1. The Built Environments Crucial Role in Organization Performance
  1. Superstar Recruitment – the Power of Community
  1. Inspiring a Connection to People, Community and Brand Through CSR
  1. A Contemporary View of Inclusion and its Effect of Psychological Health
  1. 21st Century Mentoring
  1. Thriving in the Cloud
  1. Ushering in the New Era of Recognition
  1. Facilities Management: A Strategy, Not a Tactic
  1. Data Reporting OUT; Predictive Modeling IN
  1. International Design and Construction; a Shifting Paradigm
  1. The Changing Office… Literally
  1. Integration as THE Solution

* complete report including additional content, expert sources and b-roll available at

Social Media

Leading indicators from the Report cite, for example, that the way the marketplace engages with prospective employees today is vastly different than it was just 5 years ago.

Today, social media and mobile communications dominate over traditional e-mail campaigns.

In fact, a recent study released by Jobvite found that 92% of U.S. companies used social media networks in 2012 as part of their recruitment efforts.

Additionally, 70% of employers report having successfully hired a candidate through social media – up from 58% in 2010.


While significant time and resources are spent on recruiting top talent, the Report notes that once onboard, 35% of the U.S. workforce report being bullied at work – defined as repeated, harassing behavior that is deliberately intended to cause harm to individuals and prevent them from excelling at work, according to the Workplace Bullying Institute.

This emerging issue is at the forefront of human capital management and represents a real workplace psychological health concern that can truly hurt a company’s bottom line.

Facilities Management

The Report notes that facilities management is essentially now a strategy and not just a tactic, or worse yet, an afterthought.

Sustainability – an office feature once considered distinctive – has become table stakes.

Whether it’s economics, environmental consciousness or both, must-haves from clients, even those with no interest

in green building, now include recycled products (including buildings), locally sourced and sustainable materials, energy-efficient HVAC systems, and better indoor air quality.

The trend is an unmistakable shift toward offices designed to attract and retain top talent while emphasizing productivity over cost savings and quality of life per square footage.

“The workplace, and the environment it creates, is now a key tool for supporting work, for shaping the experiences of the workforce, and for producing competitive advantage,” added Norris.

“Facilities management has evolved and is simply no longer about just managing the facility, but rather it’s now about engaging and enabling people to be productive, and creating value for the organization and its communities.”


Integration 2.0 is another forward-looking concept identified by the Report.

The needs of the current working generation are significantly more complex and dynamic, and creating efficient, effective, and flexible work environments that take into account total well-being has become a critical decision point for organizational leaders.

The Report finds that progressive organizations are now understanding and solving for human needs when developing workplace services and solutions in unique ways, such as designing strategic Life/Work Ecosystems and evaluating the impact of these ecosystems on improved service and people effectiveness and well-being.


The 2013 Workplace Trends Report combines insight from clients, academia, principal research, and leading facilities management and human resource trade organizations.

Sodexo’s researchers used mixed-method research to monitor and collectively examine trends that affect the quality of life of their consumers in the workplace.

This approach included traditional quantitative measures such as end user satisfaction and preference surveys, psychographic analysis at client sites, social media monitoring and a literary review consisting of consultant reports, academic and trade journals, and information from industry associations.

The 2013 Workplace Trends Report represents a sample size in excess of 1,000 end users.

What Are Your Thoughts??

What points can you add to Sodexho’s 12?

Which of the 12 points do you believe will still be relevant in 2 years? 5 years? 10 years?

The workplace landscape is definitely changing — never mind our granparents, even our parents would not thought of seeing this happen with the workplace. As the Home Office is not mentioned here, what are your thoughts about workplace mobility?

Please share your thoughts with our audience in the comments section below!

Available in The HRIS World Resources

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Book Description

Publication Date: January 10, 2013

If you feel the rules have changed, that you can’t catch your breath and just as you step on stable ground a rug has been pulled from beneath you, you’d be right! In a short dozen years there’s been almost an unimaginable impact of unforeseen events in how we work, live, play and learn together. It’s safe to say more changes are on the way. The trio that authored this book, [easyazon-link asin=”1481185276″ locale=”us”]ForeSight 2025: A View of the Future of Work[/easyazon-link], has spent the last two years listening to community and business leaders about their concerns, hopes and fears. Charlie Grantham, Norma Owen and Terry Musch have combined their expertise in technology, workforce change and next generation professional development to produce a guide to the future. Being agile and sustainable going forward will require leadership that brings together the sharp edged analytical with disciplined intuition. In 21st Century dual hemisphere brain fashion, ForeSight 2025 is written in a way that exercises the critical capacity of whole brain thinking. Whether you are looking to stay relevant in an ever changing workplace, expand, re-locate a business, or trying to invigorate your workforce for global challenges, here is where you begin. Check out the ForeSight 2025 Trailer for more:

About the Author

Dr. Charlie Grantham is a Viet Nam combat veteran who served eight years in the US Army as a Chief Warrant Officer in the Intelligence Corps. That time was followed by successful careers in academia as a professor, and in multi-national technology companies as an executive director of research and development. Most recently, he was a co-founder of the Work Design Collaborative that worked with companies and communities to create workplaces of the future. With this rich multi-disciplinary background, he is now pursuing his passion for helping communities and leaders realize their true potential for effective governance and sustainability. Before we had the phrase “social entrepreneur,” Norma Owen was one. She has designed and implemented 21st Century workforce development programs for marginal groups such as the homes and women at risk. Norma knows how to maximize every opportunity in a situation, bringing a future-oriented, commanding presence to the team. She is our “get it done” and “keep it organized” person. Terry Musch can teach engineers and scientists how to think like artists and poets, a unique talent indeed. He has honed these skills for over 20 years with companies such as Boeing, Rockwell and most recently a major engagement with Pacific Gas & Electric. Terry brings many strengths to this team, chief among them: gathering information, staying connected, and generating new models and ideas. He is our “So what do you think?” person who always pushes us to look deep within ourselves.

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About Sodexo

Sodexo is the global leader in services that improve Quality of Life, an essential factor in individual and organizational performance. Operating in 80 countries, Sodexo serves 75 million consumers each day through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Through its more than 100 services, Sodexo provides clients an integrated offering developed over more than 45 years of experience: from reception, safety, maintenance and cleaning, to foodservices and facilities and equipment management; from Meal Pass, Gift Pass and Mobility Pass benefits for employees to in-home assistance and concierge services. Sodexo’s success and performance are founded on its independence, its sustainable business model and its ability to continuously develop and engage its 420,000 employees throughout the world.

Sodexo in North America

Sodexo, Inc. (, leading Quality of Life services company in the U.S., Canada, and Mexico, delivers On-site Services in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Benefits and Rewards Services and Personal and Home Services. Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (, an independent charitable organization that, since its founding in 1999, has made more than $17 million in grants to end childhood hunger in America. Visit the corporate blog at

Key Figures (as of August 31, 2012)
Sodexo in the World Sodexo in North America
18.2 billion euro consolidated revenue 8.8 billion dollars revenue
420,000 employees 125,000 employees
20th largest employer worldwide 9,000 sites
80 countries 700 facilities management sites
34,300 sites Over 15 million consumers served daily
75 million consumers served daily



Stacy Bowman-Hade, +1-301-987-4352, [email protected]


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