Our Survey Results — and Some Changes Are Coming!
Our survey results have some pleasant surprises!
And we want to thank all who participated!
We have no clue who did participate as web analytics was not part of the link to our survey nor was the SkyDrive page everyone landed on.
We received some excellent comments as well as suggestions for our blog and the discussions we should be having — more about this in a moment.
And there are some pleasant surprises in our survey as well.
Audience Profile Per Web Stats
Several sources have provided us where you are located, when you visit, and how often you visit our blog and website.
As for our groups, we don’t have the ability to track anything but comments and where you are located.
As of June 2012, the world map for The HRIS World looked like this…
We can say that we are being consistently read in 93 countries, and have been visited by as many as 168 countries.
Our traffic will see 10,000+ with only a 17% bounce rate (meaning someone arrived and left just as quickly).
Our average visitor will read 3 or 4 pages and will be online between 2 and 3 minutes — both of these numbers like to fluctuate but the remain in this range for the most part.
You have a yen for the latest HRIS software and trends, especially comparisons.
But you also love the surveys we have been able to publish from Forrester, Gartner, Deloitte, and others.
From that, we knew what you wanted and where you were are — but we had not clue, until now, where you have been, what you are doing now, and where you want to go…
So with that, let’s get to that survey and the stats…
Audience Profile Per Our Survey
Our first set of questions mainly focused on providing us a profile of our audience. This will help us decide what would be relevant and even needed by you, our audience.
We do maintain an “open-door policy”, where you can use our contact page to reach us in any manner we have available for you.
If not a face, we can at least give you a voice to all this to let you know this is indeed run by humans.
What can we say, we didn’t poll for anything else here — the ratio here is near the norm for the industry as a whole.
No matter how you look at it, this is a good sign…
This was one of our surprises — we were expecting a higher percentages in the 30-39 age group and lower in the 50-59 age group.
What we are seeing is not a bad thing — it is actually good, as it supports our next surprise, collectively as well as when we reviewed that responses line-by-line.
We have started adding more videos as well as electronic versions of our information (instead of hard copies) as
Our YouTube channel has been getting a boost in attention as well as playlists, with many of our playlists surpassing 300 views in the past month.
We’ll keep working on more video playlists as we go along.
Company / Business Size
As indicated by Bill Kutik’s article What Does SMB Really Mean?, the size of the company is relative — everyone, including the IRS, has a different definition of company size.
Here, we tried to keep this in perspective as we are a global blog. A number of companies in the USA tend to be much bigger than those elsewhere. Example, in Brasil, a large enterprise is considered to be 6,000 while the average is less than 200.
In Brasil, there are only 3 companies larger than 6,000 employees, and there aren’t that many in or near the 6,000 mark.
HRIS is not limited to this size of company, as both Denis Barnard of HRcomparison.com (UK) and Deborah Scroggin of CompareHRIS.com (USA) have been able to help many companies below the 500 population mark.
We did have many in the Micro range note in the comments that they were consultants — that was another pleasant surprise.
|High||41%||manager, director, c-level, consultant, self-employed|
|Medium||28%||reports to someone, others report to you|
|Little||31%||reports to someone|
OK, this was a big surprise!
Since early last year, we have been slowly moving to attract the attention of decision makers.
From several communications and informal questioning, we thought that decision makers comprised between 20 and 25% of our audience, while the rest of our audience were at the medium and little ‘report-to’ levels.
As you can see, we have a lot more decision makers in our audience than we thought — and a good split between the medium and little ‘report-to’ levels.
From our emails, we know we have your attention — we just didn’t realize we had the attention of so many!
If you fall in the decision maker category, always feel free to reach out to
We do have free and paid services that we have not yet advertised, mainly because — until now — we didn’t know if our audience would want or need them.
Why not a flat-fee service structure?
More about that at then end of this article…
There’s still a good portion of you who are not decision makers and we tell you the same – feel free to reach out to us!
Whether it be an article on something that may help clear the air on a topic or you are just curious, we’re here to help you!
|< 2x (<30k US$)||19%|
|2 to 5x (30k-75k US$)||33%|
|6 to 10x (75k-150k US$)||34%|
|11-15x (150k-225k US$)||9%|
|15x+ (>225K US$)||5%|
Again, having a global audience, we had to be flexible as to what constituted each level.
We are all too aware that pay scales vary from country to country, never mind inside a county.
With that in mind, when we constructed the survey we tried to level the playing field, realizing we would top-end the results in the developed countries and bottom-end the developing countries…
We set ‘x’ as being the minimum wage in that country, and hoped for the best.
We can see that we have many in what would be the middle range (2 to 5x, and 6 to 10x).
However… we may have messed up here
If that’s the case, then this definitely skewed the results — our apologies, and we be sure we are clearer about this next time.
With 41% of the Decision Power being at the decision maker level, and the income for the 11x or more being 14%, we believe (but can’t prove) that many of the decision makers are outside the U.S. as well as from the U.S.
In the Past Year…
This helps us determine where our audience has needs as well as what you have been up to — in a very general sense.
Number of Books Read
We wanted to keep the survey simple so we didn’t ask for any book titles, or author’s names. So any book could apply here.
Based on what we have seen purchased through our store on Amazon, we can guess what some of you want and need.
Again, feel free to let us know if there is something we are not providing, in general, even with the books.
Our aim is to make you as educated as possible without having to spend a lot of
After all, the average visitor to our website is only here for 2 or 3 minutes before moving onto another website (which is normal for any website).
But somehow you still manage to squeeze in 3 to 5 pages per visit as well…
Hope you are all great skimmers!
Number of Courses Taken
Another very big surprise!
Half of you have taken at least 1 course in the last year — which is excellent!
If you are seeking credits towards you PHR, SPHR, or GPHR, we have presented a couple of webinars will provide credits towards these certifications.
You can view these webinars on HR.com, there are descriptions of each on the pages…
The Cloud and HRIS: is this a good marriage? (fair warning & our apologies: visual & sound quality not the best, a quiet, darkened area will be needed to listen) — originally broadcast 29-May-2012 : http://j.mp/HRISandTheCloudHRdotcom
The webinars are good for credits up to one year from the original broadcast date.
As for other courses, again, we tried to keep this simple, so we have no idea what anyone classified as a course.
We will, however, be providing courses as we find them and as they are presented to us.
|Did not look||66%|
You’re a stable lot!
In an unstable economy, most tend to stay put and wait things out.
Not sure if this is the case here, but this does give us a few ideas for future articles.
Actually, everything here gives us some ideas for some future articles…
Number of Internet Purchases
This is not much of a surprise, especially as internet purchases increases with the younger generations…
Plans for the Future…
This is a VERY strong number — and given the changes coming in the next 3 to 5 years, you may already know what courses you want, and then again, maybe not.
We will be keeping you updated on what we know is available, whether for training, courses, or even for fun.
We had some interesting comments — like this survey was too personal? The admitted the lied on the answers, so we removed that row from the stats — so why take the survey in the first place? Beats us…
A few of you did leave a comment we are doing a great job, and to that we say a great big
There was one comment with one word… ‘widgets’… not sure where we are supposed to go with that one, but if you’re reading this, click here to let us know what you were trying to say…
We did have a few that provided a very good glimpse at what some of you are looking for, and one person was able to capture what you all (if you’re from Texas, that would be “y’all”) were trying to say individually…
“Integrating HR tech with HR strategy.
“Many of us find ourselves on both sides and want to strengthen both but find it difficult to identify those types of articles / training opportunities.
“Future of the cloud, HRIS, payroll, and the system administrator.”
These type of responses are what we live for!
We have this pasted to the top of our To-Do Lists as a longer-term focus — and whoever wrote this, thank you!
We will definitely be pursuing some research and articles along this line.
Anyone else have some ideas, share them by clicking here to reach our editor via email.
The method was hardly scientific — we posted a requested and you volunteered to answer.
It was kept generic as possible and designed to be as quick ad possible while also giving us enough information to determine the profile of our audience (at least the portion that responded) as well as what we believe you may be needing.
The HRIS World is your resource — not just a blog.
We aim to bring this publication and our services to the next level or even higher within the coming years.
Changes for 2013
Publications and Webinars
The topics will be on emerging trends and technologies in the next 3 to 5 years, our
We do provide publication services if you have anything you wish published — contact our accounting department for more information.
The domain www.thehrisworld.com is an umbrella for several works…
|The HRIS World||The HRIS Career World||The HRIS Career World Jobs – USA||The HRIS World Research Network||Sigma Projeto Brasil||The HRIS World Store|
We say ‘could’ as we are not sure what to use for a ‘breaking point’ — that is, knowing
Anyone have any suggestions, or has been through this, contact us and let’s chat.
So, for now, we are offer our free membership.
Free, meaning there will be a paid membership arriving — and arriving soon.
The paid membership will provide more services and publications, as well as cover some of the cost of operating this service.
Some of what we offer now will be moved into the paid membership — especially Research Network articles.
We are looking to keep our paid membership at or under $6 a month, $15 a quarter, or $50 annually — please note this is a soft price and is still under consideration, final membership fees could be higher or lower.
The excerpts from all the paid articles will be available in the free section, giving everyone an expectation of what a paid membership will provide.
Articles that cover the basics will be in the free membership, while anything ‘meaty’ will definitely be in the paid membership.
As we add more features, we will be tiering the membership — added features will include, but not be limited to…
- books published by The HRIS World will always be discounted (30-70%)
- webinars good for HRCI credits
- research papers from your peers
- discounts as provided to The HRIS World (beyond the standard discounts provided to publishers)
- exclusive interviews, where possible
- exclusive publications and/or prices, as writers provided them
But we will not accept payment from vendors to promote their product — that will keep the favoritism minimized and allow you to provide feedback based upon your own usage and thoughts.
Our aim is to provide you a voice without interference — the vendors have their own website to promote their own product as they so desire, we aim to keep to keep it that way.
Your thoughts and/or suggestions are always welcome — constructive thoughts and/or suggestions.
Through our Research Network, we have initiated, on a limited bases, connections with several vendors…
We have talks going on with several companies, as well as with Denis Barnard
What this will look, we will let you know as soon as we know.
That should be enough for now… if you made it this far, then thank you for your devotion and attention!
What Are Your Thoughts??
Please share your thoughts with us and our audience in the comments section below! Or you can reach us directly from our contact page.
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