If you don’t have an account with LinkedIn, I have only one thing to ask…
Not only is LinkedIn finally “coming of age” as a recruiting tool, but it is also recognized as a marketing tool.
Meaning, without it, you are waisting a powerful, free resource in your marketing plans.
Keyword being FREE.
Recently, LinkedIn recognized those that were first at some level — my profile came in the top 1%…
Now, 1% of 200 million is still a lot (2 million) — but 200 million is also a lot potential contacts as well.
Some scoffed at the 1% because, for them, it was not all that exclusive — and to a point they are correct.
But for me I have learned never scoff at the view from a mountain top, even if it is crowded… Least you find yourself looking up from a valley again.
That said, if you’re in a valley, how many contacs are going to favor me — or you — if you are not higher up in the ranks?
How to Get to The Top
Works wonders when you have questions like this, or need to do a little research.
They call it Google…
For those that haven’t used Google before, here’s a token for a free search… Honestly! It’s free!
OK, enough of the jokes, let’s get to work on getting you — correction, assisting you — in getting a better profile…
It’s at the top of your profile — meaning it has prime reakestate to your profile.
It holds the most value because it’s the first thing people see when they do any type of search on LinkedIn, so you need to have web marketing within your headline.
You could say, “I’m a web marketing strategist that helps small businesses do X,Y and Z.”
Or you could share your latest writings,
Use it to promote you!
Be sure you are using keywords that will work well with the search engines — do some reasearch with your keywords on Google, Yahoo, Bing, Ask… See what comes up.
If you are really serious about keywords, then use Google’s keyword analytics tool to sort things out.
Current Work Experience
This means LinkedIn puts more emphasis on this section than anywhere else besides the headline, so you need to have web marketing in the description of your current work experience.
Again, keywords are important — don’t be afraid to use the same keywords from your headline as well as derivations thereof…
Along with being the 2nd more relevant peice of real estate in your profile,
If you’re needing some visuals, here’s an excellent video on using this tool — and fair warning, research is boring (you know this already), but it has high dividends.
The producer of the video was creating this for website keyword searches — however, search engines could careless if you are building a website, or building a profile.
However, the principles are the same, capiche?
Past Work Experience
Look at this way, if you just changed careers, then some, many, if not all, of your work skills are transferable to your new job.
Without the keywords in both your past and present work experiences, you will slide down the rankings of the search results.
You have value in your skills — be sure that is transferred into your past as well as present in your profile.
Your Profile Summary
You are, after all, fulfilling a need in exchange for being paid for your ideas.
Here as well, add your keywords, peppering them throughout your summary.
If you performed a keyword analysis in for your headline,
There are some keywords that hold value as they are on the top of a smaller “pile” of keywords as opposed to being in the middle of a larger “pile” of keywords…
Which means you will come out on top when others are searching the small pile and not on the other…
Keep researching your keywords until you see those that are on TOP of the pile…
Web marketing? or Web marketing strategist? Or even small business web marketing coach?
Whatever you do, keep your keywords in there a couple of times.
As you build your profile, perform a search on yourself on those keywords and see where you rank.
Visit some of the top ranked and see what they are doing — but NEVER plagerize by copying and replacing the nouns and keywords!
This is YOUR profile — not a clone of someone else.
This is, after all, an exercise in being — and developing — yourself…
Everyone else is already accounted for – account for yourself.
What Are Your Thoughts??
✔ Getting to the top is the easy part (really!) — what you do with your career to keep it there is another. Be sure to keep it updated — have you been doing this on a regular basis?
✔ Every thing you do for a place of employment of for a client is a skill being traded for payment — and payment is an agreement for work accomplished to their overall satisfaction. What skills, presentations, accomplishments are NOT on your profile yet?
✔ Are there other points we missed? Is there something we can help you with, when it comes to your profile?
Please share your thoughts with us and our audience in the comments section below! Or you can reach us directly from our contact page.
Our Other Articles About LinkedIn
Wee Shi Chen
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About the Author of the Book
Writing a book about LinkedIn is a constantly evolving process. As LinkedIn changes its game, I am constantly being called on to change mine. If you read the book and find there is something not updated to the current version of LinkedIn, rest assured that a new edition is in the works!
I wish there could be a print version of this book, but with the frequency of updates to LinkedIn any version is only valid for a couple of months. If the changes ever slow down I promise I’ll go to print.
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Credit to Lewis Howes for the LinkedIn tips
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Author Bio and Latest Posts
Garrett is the Chairman of the Executive and Advisory Boards for
The HRIS World Research Network
With 20+ years in roles as a client executive sponsor, project manager as well as functional / technical lead, Garrett is sought for his expertise globally.
He has been involved in large-scale and complex implementations since 1991 and has recently moved his operations to be with his wife in Brazil.
Garrett has had the pleasure of working with some of the greatest talents in the industry, and constantly shares his experiences and knowledge through content and webinars.
He has managed somehow to be fluent in Portuguese, German, French and English along the way.
When not working, you will have to be adventurous to stay up with him as Garrett loves motorcycling, gunnery, boating, sailing, flying, and sports fishing.
Garrett’s current roles…
- Publisher, editor, writer, and owner of 6 leading HRIS system and career blogs which are read by 50,000+ monthly visitors monthly in 90+ countries, 40%+ the audience being decision-makers in their organization (and about half of that being C-levels!).
- Serves on the HR.com Advisory Board for the CoreHR, HRIS and Payroll Community
- Is the CEO for CGServices USA, focusing on multi-provider, multi-line implementations for HRIS systems
- Is a Council and Education Member of Gerson Lehrman Group Council, helping institutions of the world leaders meet, engage and manage experts across a wide range of sectors and disciplines.
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