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Just like an external website, IT administrators for a SharePoint site can view reporting metrics for an intranet or external website.
Metrics provide the administrator with usage, unique visitors and referrers to the website.
These metrics help administrators determine deprecated and outdated pages that can be removed, areas of the site which can be improved and user link navigation habits.
Aside from the obvious “page view” statistics, reporting metrics also help software developers improve provide users with better website experiences.
Obtaining Metrics for a SharePoint Server
SharePoint gives the administrator an overview graphical pie chart of page views, referrers and other user metrics.
For users familiar with other reporting services such as Google Analytics, the interface is intuitive.
The overview gives the administrator the ability to drill down to more granular metrics.
User experience is key to a successful site because it keeps users coming back to the website, and it facilitates “word-of-mouth” backlinks, which are paramount to the highest ranking in a search engine.
Examples: Bounce rate, Referrers
When users do not find pages easy-to-use or interesting, they “bounce” from the page.
A “bounce” is an unsuccessful sale or “draw” on the user.
A high bounce rate is especially important because developers and site administrators must figure out what is causing users to leave the site without engaging the content and navigating to another page.
Typically, a 30% or less bounce rate is very good.
Poor bounce rates can reach up to 90%,
Referrers and queries are other integral metrics to watch.
Referrers are the websites and external locations from which users find the SharePoint site.
For instance, if one user emails another user about the site, the email location is logged, and the SharePoint statistics show it as a referrer.
Other websites that include a link to the SharePoint site in the content also show up as referrers.
Referrers do not mean organic traffic or search engine rank is high, but it does mean that other websites have taken notice of the company’s SharePoint site.
Other minor reports include browsers, storage usage and failed query results.
These can be used to monitor user behavior and as a way to report any errors on the site.
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For instance, if a failed query result occurs from a user using the Chrome browser, then it might indicate an incompatibility with the Chrome browser.
Reports can be sent to main administrators and managers to facilitate monitoring of these errors, so they can be handled — and fixed.
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✔ As this is only one is a series of articles on SharePoint that Jennifer Marsh has provided, what questions do you have about SharePoint?
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- Here’s a Thought: How About Using SharePoint to Actually… Share? - Thu, 7-Mar-2013
- Creating Value in Managing Documents By Using SharePoint - Thu, 28-Feb-2013
- Have You Thought About What to Look for In a SharePoint Consultant? - Thu, 21-Feb-2013