Why Your Business Should Build an Enterprise Mobile App Store

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Guess What? Your Tech Savvy Customer Is No Longer Predominantly a PC User

With BYOD now a given, there are many advantages of producing you own apps

(Something to remember, your customer can be the public as well as your own employees.)

In spring 2013, Apple reported 50 billion apps have been downloaded from its App Store.

Even more interesting, is that 800 apps are downloaded every second, and 2 million are added each month.

Besides being a useful piece of techie trivia, what does this popularity mean to today’s business leaders?

First, it means your customers are likely heavy users of mobile phones and tablets.

Second, it means that your employees are likely to be just as familiar with apps.

Abundance of Apps on BOYDS Has Pros and Cons

These days, smart employees are doing more than playing games or accessing social networks on their mobile devices.

They’re downloading the programs they think they need, and syncing them with their work computers.

Unfortunately, this information wonderland known as BYOD, or ‘bring your own device,’ can create security nightmares.

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Employees can easily infect their workstations with foreign programs.

Different people accessing different mobile sources for software can also cause program inconsistencies, and possibly product licensing violations.

One solution is to build an in-house app store, where all necessary and authorized software can be securely downloaded from the same location.

Using Apps to Give The Employer an Advantage

If your office is considering moving in the BYOD direction, here are 5 suggestions to put on the ‘pro’ side of your pros and cons list…


If employees are downloading apps and programs from anywhere on the Internet, this opens your company up to malware or viruses.

With an enterprise app store, your IT department can easily pre-screen available applications, and only approve the ones with the safest reputations for a functional and safe company library.


If you’re purchasing company-wide apps, you can potentially save money by buying your required product licenses in bulk.

Or, you can possibly save money by not buying all the necessary components for a particular software package.


Part of the reason some employees are downloading their own apps is they don’t know the risks.

If you create your own enterprise store and properly train employees and supervisors, it can save IT people time from installing software on everyone’s devices.

You’re simply giving them a little more guidance and firm parameters for an action they’re already familiar with.


Your IT teams may be tuned into the latest versions of software and newest versions of operating systems, but not every employee is the same.

An employee may look for a certain title without looking at release date or version history.

At best, it creates a fragmented system, and at worse, there may be programs that don’t work or interfere with others.

An enterprise app program can ensure the proper version is downloaded through proper channels.

For instance, there are programs that can make it easier to run Apple iOS apps and access the App Store, and BlackBerry has mobile mgt solutions, as well.


You can easily keep track of who has downloaded what files, and advise employees of updates.

When questions come up about software, it’s easy for the IT team to know what version they’re talking about, the user’s profile and any other programs they may be running.

The Last Word

Obviously, once the ideas start flowing, there could be an endless list of apps that would help you, your employees, and your customers (who are your employees as well, remember?).
Could the benefits of licensing an e-Mail, SMS, and other communication platforms owned by your company create an easier means of managing propriety?
Share with us in the comment below some of your ideas for company owned apps, you may end up planting a seed of thought that would help resolve some problems you or someone else is having!

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Garrett O'Brien

CEO, Chairman, Publisher, Editor at The HRIS World Research Group

Garrett is the publisher, editor, writer forThe HRIS World Research Group, which includes The HRIS World, The HRIS World Research, The HRIS World Jobs, The HRIS World News, The HRIS World NewsMagazines, and The HRIS World Videos

With more than 20 years in roles as a client executive sponsor (#thwCES), project manager as well as functional/technical lead, Garrett is sought for his expertise for project insights, thought leadership, and team management globally.

He has been involved in large-scale and complex implementations since 1991 and has recently moved his operations to be with his wife in Brazil.

Garrett has had the pleasure of working with some of the greatest talents in the industry, and constantly shares his experiences and knowledge through content and webinars.

He maintains his fluency in Portuguese, German, French, and English with his various endeavors and contacts..

When not working, you will have to be adventurous to stay up with him as Garrett loves motorcycling, gunnery, boating, sailing, flying, and sports fishing -- and accompanying his wife on her various likes

About The HRIS World Research Group

The HRIS World blog, which is read by more than 50,000 from more than 160 countries monthly, manages to have more than 550,000 pages viewed monthly. 40%+ of the audience are decision-makers in their organization (and about half of that being C-levels!).

As CEO for CGServices USA Inc, he focuses on multi-provider, multi-line implementations consultation for HRIS systems

Council and Education Member of Gerson Lehrman Group Council, helping institutions of the world leaders meet, engage and manage experts across a wide range of sectors and disciplines.

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