social media wagon

How to Implement Social Media to Your Business

The Trend Says Social Media is No Longer a Fad

Even recruiting, once dismissive, has now established processes in hiring via Social Media

Social media is a term that every business owner needs to be familiar with these days.

If you do not have your business connected to social media, you need to take at least some of these steps to do so now.

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The Resume is Dead


What Does Matt Epstein Know That We Don’t?

One summer day, Matt Epstein applied to 20 different companies on LinkedIn to find work.

He waited.

And waited.

He never heard back a single response.

Fear began to creep in.

He couldn’t find a job because of one simple reason: He was blending in with the masses.

Panic began to race through his mind,"Seriously, what the hell am I doing here?"

He took a deep breath, stepped back and assessed the situation.

And then a stroke of genius hit him...

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How Facebook Affects Your Communication

How facebook affects your communication... and what you can do about it

Social media sites, especially Facebook, have become a large part of the lives of more than 800 million people. Facebook has made it simple to reconnect with former friends and to share information simultaneously with a large number of people no matter how great the distance.

Some, however, fear that it might be having an adverse effect on the way people communicate with each other.

Has Facebook revolutionized the way people communicate?

Or is it making it impossible for people to interact in any other way except electronically?

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Organizations Don’t Tweet, People Do – Euan Semple

A Manager's Guide to the Social Web

Practical advice for managers on how the Web and social media can help them to do their jobs better

euan-semple_organizations-dont-tweet-people-do_lgToday's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.

Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better.

From strategy to corporate communication, team building to customer relations, this uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organizational cultures.

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All Dressed Up and No Place to Go: Applications MUST Deliver or Be Left Behind

Accountability and Responsibility

Even though we had nothing to do with why our tweets were dead in the water as of Friday, we still knew we had to take an accountable and responsible position for resolving the fix we discovered ourselves in.

Right after we removed, updated and reloaded the database to our TweetAdder program we discovered we couldn't activate any of the accounts -- further inspection discovered that TweetAdder had their API with Twitter shutdown...


This was the 2nd API lockout TweetAdder has had in 4 weeks and in our eyes it was unacceptable for two reasons...

Twitter keeps their Terms of Service (TOS) readily available for all to see

TweetAdder apparently has a history of API shutdowns with Twitter

As a result, we are moving our tweetcasts from #TweetAdder to #TweetJukebox.

You could say we felt like we were...

All dressed up and no place to go

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LinkedIn Group Changes… Disrupting? Or Destroying?

Victoria Ipri describes herself in her LinkedIn profile as aVictoria-Ipri

  • LinkedIn™ Consultant & Speaker
  • Social Media Strategist
  • LinkedIn Profile Writer
  • LinkedIn LinkedIn HelpLine, and
  • Leader Trainer
She also supplements her profile image with the tagline, "I speak fluent LinkedIn".

We have been following Victoria for a while -- and we can definitely say she is all that.

She does indeed speak fluent LinkedIn, and has a successful business to back all that up by talking about LinkedIn, more about LinkedIn, and as if that weren't enough, by teaching others to do what she does.

As we mentioned in a Special Announcement to our LinkedIn Groups last month, LinkedIn had announced to the group managers some changes to improve "the user experience" are to be expected.

So far, many of the group owners as well as group members here and elsewhere we have talked to are not buying this.

Victoria can help us focus on what to expect and shares the details of what to expect on LinkedIn Group changes in her post on none-other-than LinkedIn

And from looking at the comments to her post, there does not seem to be too many happy faces there either.

Here we are going to explain what actions we can take to improve your networking as well as where we are going from here...

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Where to Focus When Considering To Properly Link In on LinkedIn

There aren’t very many people who still haven’t heard about the professional applicability of LinkedIn.

Students seeking internship opportunities, professionals looking to revaluate their career trajectories and even recruiters from all industries have taken to LinkedIn as the evolutionary next step from traditional networking.

And along with this hype comes a whole slew of guides that look to help these aspirants spruce up their LinkedIn profiles.

However, the problem arrives when most of these guides are mainly a rehashing of generic points that do little to really address the more specific needs of the various job seeker profiles.

Following these guides to get noticed might actually obscure one’s chances of standing out, especially when the profiles are based upon templated models.

So rather than focusing on the generics that other profile guides seem to be fond of dispensing, my little column will dispense a little more practical advice catered towards fresh graduates.

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