How Can Your Online Reputation Negatively Affect Your Company?

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Posted by Chris Martin+ on 31-Dec-2012 in career management, The HRIS Career World | 0 comments

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If you run a business, you know about how the importance of concepts like integrity, fairness, and customer service can affect your company’s reputation.

You also know that it’s important for you to display appropriate conduct in non-business settings if you want to establish a strong personal reputation.

You may be even be aware of how a negative personal reputation can adversely impact your business’s reputation.

But what about your online reputation?

Can that have a negative effect on your company as well?

Your online reputation is defined as the perceptions of others based on what they see about you on the Internet.

As such, one’s online reputation may or may not resemble their personal or business reputation.

Nevertheless, it would be foolhardy to assume that an online reputation holds no consequences outside of cyberspace.

Define the Blurry Lines

Even if your opinions are not out of the mainstream, they could still offend a significant portion of consumers and ultimately impact your bottom line.

Examples of these types of opinions include:

• religious views or affiliations

• active endorsements of political candidates

• views on controversial issues (like immigration, welfare, guns, drugs, etc.)

• membership in race-based organizations

• ties to groups or organizations that have a negative perception in the media

Monitor Your Online Reputation

Chris Martin

Chris was brought to our attention by Katrina Robinson of Media Shower who can be reached by email by clicking here.

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Chris Martin is a freelance writer about topics ranging from information technology to consumer finance to home improvement.

You can always reach Chris by leaving a comment below or via email…

 

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