New Guest Post Guidelines Providing More Liberties
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For anyone wanting to submit a guest post, you can always see our guidelines at http://bit.ly/GuestPostGuidelines.
We have been reassessing and renegotiating our advertising agreements — and this has lead to a change that will allow higher quality as well as very informative articles of the latest changes in the Cloud, ERP, HRIS, Project Management, Recruiting, and HR industries.
Our guest bloggers know only too well that we had to keep everything non-competitive, especially in the bios. Notice the past tense had.
Our new guidelines will open up our blog to many companies as well as marketing and sales — not to sell anything but to provide the latest developments that their companies are providing.
Our section “Promotions, Advertising, Brand Names” has been reworded to the following…
“We welcome Cloud, ERP, HRIS, Project Management, Recruitment, and/or HR vendors, VARs, and consultants to submit content that discusses new solutions, functionality, services, and/or other related items of interest to our readers. We will, however, reject blog posts that are considered overly promotional or written as a sales pitch.
“The HRIS World does accept promotions of products and/or services, advertising, and brand name promotions on a strict basis for its audience. If this is something you are interested in pursuing, please contact Garrett O’Brien via email.”
This also means that the bios / bylines used by our guest bloggers do not have to be ‘cryptic’ in who they write for or where they work — and can be more of a ‘business card’ than a generic profile.
This has been a contention and a challenge in the past with our guest bloggers and we were stuck between a rock and a hard place — we need our advertisers but we also recognize the value of guest bloggers, for both ourselves and for their own value as well.
The new Bio / Byline Guidelines are as follows…
“You’ve worked to give us great content, so let us help you promote you.
“We want to highlight you, your ideas, your blog, and any product or service that you have to offer - and we must do this without looking like a promotion or advertisement.
“This is largely done in your byline, or bio as some like to call it.
Who Are You and What Do You Do?
“Bylines should contain up to 3 sentences explaining who you are and your experience related to the topic discussed in your post(s). If you would like to include who you work with, be sure you link to a relevant page of their website but never a sales page.
Let Our Audience Reach You!
“Include up to two links in your bio – direct promoting or advertising however is NOT allowed (we have paid sponsors and advertisers). We HIGHLY suggest links for your email and a social network account like twitter for contacting you.
“Some guests have included a link to an RSS feed here, which can convert well to keeping the attention of our audience long after your article has been published.
Your bio must have the following elements…
- your first and last name must in the first sentence of your bio (the name of a company and/or a first name only are no longer acceptable)
- a brief description of your skills that qualifies you as a reliable source for writing your article with up to 2 related links, these links
- must not be promotional nor advertise a product and/or service
- can lead to a commercial site with whom you are affiliated but never to a sales or marketing page and/or search engine
- At least an email address and preferably a twitter or other social network ID as well (articles with a twitter ID have always done better than those with just an email address; both are embedded to avoid the webots)
- we encourage as many social media contacts as possible
- by limiting what options our audience has to reach you, you could be limiting your own audience as well, in general…
- emails and comments are usually utilized who are at a workstation at the moment
- social networks are used by those who are mobile at the moment
Any article submitted without any of these elements will be returned for a rewrite for the bio. If the bio cannot meet these guidelines, the article will not be published. Our audience are mostly decision makers in 50+ countries – from SMB’s to the Fortune 10 – they have an expectation of professionalism in their reading material that we understand and support.
Your byline will appear at the bottom of your post, but we’ll also write a short introductory sentence that will appear at the top of your post.
Please note: your bio is maintained through a template that is assigned to your articles. This means only ONE bio is permissible. You can submit a new bio or update your bio with us, however you need to remember that all your articles will have the same bio. We do this in order to maintain professional integrity with our readers.
The Importance of Having Two Means of Contact In Your Bio
For our social network and audience, we highly recommend your bio contain an email address and your twitter ID (both of which will be embedded, to prevent any bots from snagging them).
We ask this for the following reasons…
- Once published, all postings are broadcast for several weeks through our social network and your twitter ID is used within the broadcast of your article(s)
- Our younger audience is more inclined to use twitter to reach you while the not-so-younger audience will tend to use your email address
- Including your twitter ID also makes it easier for you to take advantage of our automation – all you will need to do is RT our tweet to promote your own article (tweets and updates are broadcast once every 3 days, in random order)
Remember, both your email address and twitter ID will be embedded, keeping any bots from snagging your information for future, and most likely undesirable, contact.
If you don’t have a twitter account, we highly suggest you obtain one as soon as possible — twitter is one of the fastest ways to drive traffic to your article.
Any other social media contact is acceptable as a substitute (LinkedIn, facebook, Xing, Maven, etc)
Please feel free to share your thoughts in the comments below – we know our Guidelines are more detailed than most, but we also know we have a high rate of articles arriving that require little editing — and result in very few rejections.
More articles by Garrett O'Brien...
- Josh Bersin Speaks of “Glocalization” for HR: Fad or Direction? - 13-May-2013
- Why Multi-Tasking and Being Plugged-In All the Time Isn't - 9-May-2013
- Have You Adopted Your Job Search to the New Ways of Recruiting? - 6-May-2013
- Why the Impact of PPACA on Your Business Is So Huge - 4-May-2013
- Employee Satisfaction: The Key to Successful Business? - 23-April-2013
- Boston - 15-April-2013
- Mobile ESS? Mobile MSS? Why the Wait? - 12-April-2013
- Forrester Research : Are You Prepared for the Mobile Mind Shift? - 26-March-2013
- Any Clue How to Improve Your LinkedIn Profile Search Results? - 25-March-2013
- Infosys BPO Making More Investments in Latin America - 23-March-2013
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