Twitter Do’s, Don’ts When Promoting… Anything
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But Especially When Promoting Business…
Promoting your hard work requires some guidelines
This is a guest post by
Steven Stretton, content writer
Perhaps, you already have a Twitter account but you do not feel like it adds any value to your business.
While you are allowed to post almost anything on social media, there are number of unwritten etiquette rules that you ought to follow when promoting your business, particularly on Twitter. This article will outline these rules.
Some Words of Caution
In addition, always bear in mind that that Twitter is an online society – not an advertising medium.
Nonetheless, if you focus your efforts towards making relationships and connecting with your prospective clients, you will be able to secure new business deals after a very short period of time.
Do’s & Don’ts When Promoting your Business on Twitter
- Do not auto DM your followers those pre-written self-introductory messages. They are outright irritating. Connect with your target audience first before sending them any of your personal links. After all, if people were initially interested they would have read about you on your bio line.
- Do not rant and rave about your significant number of followers. It is OK to get excited when you realize that your promotional efforts are beginning to bear fruit, but let it be your best kept secret!
- Do not open a Twitter account and immediately begin to follow as much people as possible. Once you have your account running, find new people to follow as slowly as you can. Otherwise, people will mistake you for a spammer. Understand that no one will follow you back if you have a single update, are following 600 people and have only 2 people following you back.
- Do not base all your Twitter updates on your business, blog or products. You must have real and friendly chats with your followers in order for them to trust you as an individual first. This means that you have to pay close attention to what other users are saying, and engage in discussions that are not specifically related to yourself, blog or business.
- Do follow an amount of people you will be able to deal with; aim to maintain an equal number of people you are following to those who are following you back, until you establish yourself and business.
- Do post links to your most recent blog entries, transactions and client testimonials – but be moderate.
- Do share and Retweet links to other user’s products, blog posts and offers. By showing interest in other people’s products, they will definitely return the favor and show similar interest in your products too.
- Do utilize Twitter to invite some of your prospective clients off their handles and onto your business blog. Then once they subscribe to your blog, you can take your promotional efforts a notch higher. Always remember that Twitter only gets you new introductions and connections, and that you will have to convert these into clients and sales on your own separate platform.
- Do DM (send direct message) your follower(s) about something that is related to them. For instance, if you decide to follow someone because of their recent funny post, DM them to say hi and tell them that their post got you laughing out loud and made your day! Do not forget to keep your DM messages friendly.
Lastly, since the number of Twitter users is growing everyday, advice new users against falling prey to any of the above annoying habits.
By politely informing them what not to do, we will surely have a much better social media environment to interact in.