Have Any Clue What Cloud-Based Services You Already Use?
Send to KindleBen Jones is a regular contributor to The HRIS World.
When it comes to the world of IT, nothing stays the same for long.
So are we seeing the next stage:
A rapid shift in the development of software services with the advent of Cloud computing?
And if so, who are the big players, potential losers and how did it all happen?
Where We Have Been
Cloud computing isn’t a new technology, with its origins stretching back to the sixties.
However, the last five years has seen it explode, thanks, to several factors.
In the bright sparks of the beginning of the 21st century, the web went everywhere.
Every business had to have a website and this demand was fuelled by the growing web hosting industry the fore runner of cloud hosting services.
The ground work was laid.
And the old dial up connections just wouldn’t do for our new web lifestyle.
The Beginnings of the Cloud
So as network speeds improved, both for businesses and domestic users, the ability to access web resources sped up.
In fact, it became more like accessing locally installed applications.
And so Cloud API’s started to allow web based applications to interconnect and share data.
After that simple economics drove the change as small and large enterprises realised the cost savings in both capital equipment expenditure and reduced IT staff costs.
That’s because with the Cloud, businesses could take advantage of expertly managed datacentres and cloud resources.
The Landscape Widens and Becomes Very Competitive
The Cloud has certainly opened the door for small software firms to build and test their products quickly, and then scale it to millions of users with Pinterest being this year’s darling.
With under 20 staff, it’s seen around a million users a day and expanded rapidly on Amazon’s Elastic Compute Cloud.
In the Software as a Service model of Cloud Services, we have seen Evernote the note taker, Dropbox & Memstore offer file storage services & Google with search, email and simple document software make major inroads into the domestic & business sectors.
And these were markets which previously would have been dominated by the likes of Microsoft.
Cloud based software services also help to push up standards, especially Microsoft’s.
Previously the American corporation was an unassailable leader in the software market.
Now, however, it seems to be playing catch up to newer innovations from start-ups, and the more established Google.
The Age of the Developer
The business market is exploding with cloud based software such as Mailchimp the mailing list software, Customer Relationship Management Software such as Salesforce and Capsule, small business accounting software from KashFlow.
For every one of these examples, there is another multitude of competitors driving the others to higher levels of innovation.
Some suggest there will be a consolidation of this early gold rush of companies in the years to come.
And they point to previous examples as the certainty of this.
But we are in the age of the developer where software evolution seems constantly evolving.

Adaptability to Innovation is Key
So where does that leave traditional bricks and mortar businesses?
Well perhaps this is an opportunity for businesses to shift their current offerings to cloud services.
Just look at Blockbuster the video rental business; it was ideally placed brand wise to expand into the market that LoveFilm and Netflix now occupy.
More articles by Ben Jones...
- Is Big Data All Its Hyped Up To Be? - 15-February-2013
- With Cloud Computing, What Do You Need to Know About IaaS? - 19-December-2012
- More Cloud-Based Services You May Be Using - 4-October-2012
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